If you’re in marketing and not using video, you are making a huge mistake. Not trying to be harsh, but with production costs coming down in recent years and digital distribution making it free to share, there really aren’t many good excuses. Here are five more reasons:
1. Videos increase people’s understanding of your product or service by 74%
2. 30% of all online activity is spent watching video
3. 73% of users visit the marketer’s website after viewing a video
4. 79% of online visitors will watch a video, while only 21% will read written content completely
5. 88% of users say that watching a video about a product is helpful in the decision process
**Facts via QuickSprout, InSivia & DigitalSherpa
If eyes are the window to your soul, video is the window to the soul of your brand. Short of face-to-face interaction, nothing beats having the voice and eyes of ... Read More »